Charnell Lucich

PEER 1 Takes It To The Track!

Posted on: August 6, 2008

What do PEER 1 and a racetrack have in common? Well PEER 1 has just sponsored two of its employees, system administrators Kevin Lee and Elson Rodriguez, to race in the 24 Hours of LeMons at the Carolina Motorsports Park in Kershaw, South Carolina. Yes, sys-admins do have a life outside of the data center.

What is 24 Hours of LeMons you ask? It’s a weekend-long race for cars purchased, fixed up, and track-prepped for total of only $500 or less.

Kevin Lee’s team, “On The Run From Nuns” spent a total of two months working after hours, visiting junkyards on a regular basis, to put together a 1981 Turbo Diesel Mercedes for the race.  The team had no outside help and completely rebuilt the car themselves.

“I spent so much time at junkyards, I never want to see another one again,” said Kevin. “We spent two months straight prior to the race literally tearing the car down and replacing every part on the motor.”

The fantastic 2-day event was an awesome experience, even through the pouring down rain on Saturday and the blistering hot sun on Sunday. Kevin Lee and Team wound up placing 25th out of 74 cars total, after a broken trans axle took them out of the race mere minutes before its end!

Being the Community Evangelist for PEER 1, I was able to fly out to South Carolina and attend this event taking videos, hanging out with the Team, and getting a few interviews – one of them being with Jay Lamm, “The Chief Perpetrator.”  The 24 Hours of LeMons is his of Jay’s, an Emeryville entrepreneur who produced the editorial content of specialty publications back in the ‘90s — car magazines touting, for example, Corvettes.

Jay now owns his own company, DriversDoor Inc. that produces cover-to-cover books and magazines for outside clients who don’t want to run their own editorial staff. Lamm said he got the idea after watching one too many of the high-level concourses with show cars worth millions preening on the greensward — the annual August classic at Monterey’s Pebble Beach comes quickly to mind.

“There’s certainly a time and place for events like Pebble Beach,” he said, “but they use what I call a ‘checkbook-wrench’ to solve problems.” When one of their cars needs to be spiffed up to world-class standard, or when one of the cars has a simple problem, the owners “write a check.”

“I wanted to make this race a real challenge,” he said of his decidedly down-market contest, “and one way to do that is make sure it’s a really crappy car and you have to make it (run) anyway.”

It was definitely a challenge and the PEER 1 Team survived the noise, grit, grime and FUN.

You can view hundreds of pictures taken at the event by clicking here and here.

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5 Responses to "PEER 1 Takes It To The Track!"

[…] Charnell first collected Added 06 Aug 08 from kylistah.net […]

Hi Jason! I had a blast at this event. It’s definitely different and most certainly cool. There were a lot of really great, friendly people out there. I think I found it even more cool that my company sponsored some of our employees to join in…talk about going outside of our box. Heh.

Good to see your blog back. 🙂

I wished my company had a event like that but we just get the company picnic every year LOL

also my blog is back
i offloaded everything to a poweredge 1u i got on craigslist a couple of months ago then about 2 weeks later of powering my website the hard-drive dies..

so i lost everything but now i keep backup’s everywhere. LOL

p.s:your blogroll has a outdated link “my new website is .com” and if you can ,erase the p.s part from this comment

thanks charnell….

I bookmarked your blog, thanks for sharing this very interesting article

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