Charnell Lucich

Posts Tagged ‘Marketing

More and more big companies are finally figuring it out – what got them where they are today.

Rather than focusing on a new product, the 2009 “Sponsors of Tomorrow” ad campaign celebrates what makes Intel different culture, personality, heroes — and ways Intel has helped change the world for over 40 years.


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This commercial cracked me up the first time I watched it on television. Every time I hear it, I stop what I’m doing to go into the living room and watch it. I love it!

Marketing today is difficult. The public needs to be entertained and if you don’t have something to keep people entertained, they get bored…quickly. Commercials, videos, and much of marketing today has become comical and eye-pleasing and it works. It gets people talking. Like the T-Mobile commercial below. I can’t count how many times I’ve asked people if they’ve seen it. It’s funny. It’s generating viral buzz. Again, it works.

T-Mobile has done a great job with this one.

I’ve never really cared for peanut butter in any way, shape, or form growing up. No matter how many times my mother tried to feed it to me in any manner that she could – PBJ sandwiches, on crackers, you name it she tried it. It wasn’t until my adult years (and just within the recent years I might add) that I began actually liking it and even now, I don’t care for it unless it has something mixed in with it.

While posting on Twitter one afternoon, I received an e-mail notification that I had a new follower – pbloco

After clicking the link to the Twitter profile and checking this new follower out I realized that it was a company that sold peanut butter. My first reaction was ‘WTF? Why would a PB company want to follow ‘Just your average geek-girl?’ And of course the obvious second, ‘Exposure’. So, not being a fan of peanut butter but not really busy at work I decided to check out P.B. Loco’s website and to my amazement, I was impressed. Impressed at the fact that A) I loathed peanut butter most of my life yet found myself interestingly browsing around this website. and B) That this company is actually doing something ‘different’. Different with their marketing, different with their attitude, just…different.

Today at work, I received a FREE jar of P.B. Loco peanut butter (who gives away free stuff anymore without wanting something in return??).

Peanut Butter with CoCoBanana

Yes, I bolded it. Yes, I gave it an entire line on this blog post by itself. Why? Because it kicks ass and deserves it! I’ve tried Jiff, I’ve gagged over Peter Pan, and tonight I rocked Peanut Butter with CoCoBanana!

Generally, I would either eat out or cook something, but here in San Antonio, Texas during 100 degree weather, the last thing someone wants to do after a long day at work is cook OR go outside. This was one of those get home, change into some sloppy/comfy clothes, strip the make-up and just relax under the A/C. So PB (no jelly!) it was.

Good God this stuff is heavenly – Peanut butter, bananas, and chocolate, blended just right to cause it to have a perfect texture that doesn’t gag you like the other brands (well, me at least). Ok, enough right? I could go on for days bragging on this stuff. You readers have to head on over to their website and check out what they call their ‘Adult Peanut Butter’. Not to mention the recipes that they have on their site that includes their peanut butter as one of the ingredients.

I will definitely be ordering more and trying out some of the different varieties that they have. Maybe I’ll get brave enough eventually to try out one of their recipes. One thing is for certain, they’ve certainly made me a fan(girl).

Ran across a YouTube channel today about online marketing. It’s huge – as of this morning its had 201,532 views. The host Charles Lewis is an online marketer for Pop Labs who goes by the Poetic Prophet . He likes to rap about his subject of expertise, SEO. His videos are not only entertaining, they’re remarkably informative.

This guy knows his business.

Every day I receive an e-mail from MarketingProfs Today. While most of the time I just skim through the e-mail, this morning one of their articles really caught my attention. I am a huge fan of great customer service. Who isn’t, right? At PEER 1 (the company that I work for), we’re really focusing on customer service and making our customers the star so I really pay attention to any company who has this exact same goal and today, I’ve learned that Lexus is most certainly leading the way. I want to share this e-mail with anyone and everyone in the service industry.

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Customer Service the Lexus Way

In a post at the Mavericks at Work blog, Bill Taylor discusses
how Lexus follows through on the lofty ideals spelled out in its
covenant, which asserts (1) Lexus will win the race because Lexus
will do it right from the start; (2) Lexus will have the finest
dealer network in the industry; and (3) Lexus will treat each
customer as we would a guest in our home.

It’s all well and good to have high-minded goals in a mission
statement; follow-through is something different. Taylor
illustrates how Lexus’ commitment could be a standard for
customer service:

* Shortly after launching the inaugural LS 400 sedan nearly 20
years ago, Lexus discovered that about 3,000 cars had minor
technical problems. The company responded by sending small teams
of executives to visit each customer at home. They apologized in
person and offered a gift while a Lexus technician resolved the
mechanical glitches right there in the customer’s driveway.

* Last year, the automaker became aware that 700 ES 350 models
had been delivered with problematic transmissions. Instead of
installing a new gearbox, Lexus gave owners a brand new ES 350 as
a replacement. “Based on surveys, the affected customers were
more loyal to Lexus than buyers who didn’t have the problem in
the first place,” says Taylor.

The Point: Writes Taylor, “When you do go the extra mile, you
earn the appreciation and loyalty of customers who have come to
expect so little from the companies with whom they do business.”

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Source: Mavericks at Work. Click here to read the entire post.


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